ZIJUN LIN
Service & Experience Designer
Service Design Project.
Calling all creative is an experience design that aims at engaging people to exercise by dangling creativity as the metaphorical carrot. Use your body movement while you walk outside and get inspired by your surroundings to create. The dynamic duo creativity and exercise team up to improve your physical and mental well-being.
08/2019 - 12/2019 | Group work | Service & experience design project by Zijun Lin, Bingrui Feng, and Truc Duong | With Adidas.
About the project.
Adidas urban sports 2030 project aims to the continued convergence between game, life, and world of users in urban environments. And how these worlds continue to collide, changing the collective future of sports.
picture source: Adidas future team
Research.
Trend exploration.
We did some research on future trends, picked the most relevant ones from many major future events.
Based on these events and the possible consequences, we generated a 2030 scenario. We sorted these events into three aspects: the global environment, technology, and culture.
Global environment.
Technology.
Culture.
in the 2023，5G network is fully covered in most countries, people are always connected, at the informational level. in the middle of the next decade, With the large-scale application of AI, many low skilled jobs such as public service assistance, have been taken over by robotic labors. The autonomous vehicle has become the main form of transport by 2030
Gesture control technology will be commonly used in many digital devices in a couple of years. Around the same time, digital components are miniaturized, devices become much smaller, lighter and have longer endurance. Advanced 3D printing made an impact on how products are both designed and manufactured. By the end of 2030, instead of massive production, goods are made by order and local production cuts down the waiting time between ordering and receiving.
The younger generation growing up in a world that makes them more responsible for living in an environmentally friendly lifestyle, and recycling has become their own culture. Because of their pushy, in 2025，single use plastics are banned globally. Technologies have been helping people to realize their ideas. So in 10 years future, automation provides young people more free time to put into creating, in their society, creators are the new influencers.
Problems.
Automation leads to less physical work.
Young people have unhealthy lifestyles.
People feel a lack of self-worth.
Less emotional connection.
Less motivation to exercise.
Proposal.
Gen Z & Alpha
who lives in the city
No particular sport motivates
them to exercise and stay fit.
Like to be creative
e.g. music lover but don’t know how to play an instrument or no space to practice.
Compose music with your body movement.
Wearable products to accommodate spontaneous creation.
Encourage creatives to walk outside and get inspired by people and the environment.
Move
to generate sounds.
Sample/edit/remix
in real time.
Increase heart rate
to get a creative boost.
Get inspired
Seeing different sites and people can inspire you.
Sample the city
Use city sounds in your creations.
Sound packs
Collect exclusive sound packs from different city districts.
Experience.
Service loop.
Service details.
